Retail

As Bangladesh prepares for Eid celebration, one of the biggest festivals of the country, domestic brands like Apex, Twelve Clothing, Rang Bangladesh are introducing new exclusive collections in anticipation of massive sales this year.

In a candid discussion with Rezwan Habib, Head of Business at DBL Lifestyles Limited, Apparel Resources gets his views on the strong appeal of international brands in Bangladesh which are seen as aspirational, elite and trusted for their qu

Charles & Keith represents a significant opportunity for Bangladesh in both sourcing and retail sectors. Its products are already available online in the country, but the brand hasn’t opened physical stores yet.

In 2023-24, Bangladesh’s apparel exports to India reduced by around 30 per cent, so focusing more on the D2C brands can be a good option for the country to increase their market share in India.

Sustainability, the core strength of Bangladesh RMG sector, is also the pivotal focus of Sézane as it claims to be a mission-driven company since 2020, having received B-Corp certification since 2021.

Apparel retailer Boden, offering a large range of knitted and woven apparel products for women, girls, boys and babies, can be an asset for Bangladesh and more thrust should be put on having more business from the brand.

This feature explores handpicked eight Indian brands, each boasting over 50 stores and a diverse portfolio catering to various customer segments, from whom Bangladeshi retailers can gain valuable insights.

Domestic brands such as Aarong, Sailor, Le Reve, Noir, SaRa Lifestyle, Dheu, Ecstasy, Amirá, Rang, Dorjibari, Twelve (a sister concern of Ecstasy), Texmart, Cat’s Eye are positioning themselves against global giants by focusing on afford

Bangladesh’s potential in soft toys can be further amplified if its RMG companies focus their efforts on developing and promoting soft toys as a complementary product line.