Retail

Afsana Ferdousi, Fashion Designer, in discussion with Apparel Resources, talks about the need for Bangladesh to move beyond being merely a ‘global manufacturing powerhouse’ to build and promote its own local brands with global appeal.

With capacity being Bangladesh’s greatest strength, it can easily support fast-fashion timelines and high-volume orders which make it a promising sourcing destination for Urban Outfitters (UO), which releases over 3,200 styles annually.

With more than 230 LEED-certified green factories, the highest number in the world, Bangladesh is already leading in sustainable apparel manufacturing. This perfectly fits with Mango’s Sustainable Vision 2030.

Lululemon collaborates with 49 vendors worldwide, with 8 per cent of its products manufactured in Bangladesh. This presents a significant opportunity for the country to expand its role in the supply chain.

As Bangladesh prepares for Eid celebration, one of the biggest festivals of the country, domestic brands like Apex, Twelve Clothing, Rang Bangladesh are introducing new exclusive collections in anticipation of massive sales this year.

In a candid discussion with Rezwan Habib, Head of Business at DBL Lifestyles Limited, Apparel Resources gets his views on the strong appeal of international brands in Bangladesh which are seen as aspirational, elite and trusted for their qu

Charles & Keith represents a significant opportunity for Bangladesh in both sourcing and retail sectors. Its products are already available online in the country, but the brand hasn’t opened physical stores yet.

In 2023-24, Bangladesh’s apparel exports to India reduced by around 30 per cent, so focusing more on the D2C brands can be a good option for the country to increase their market share in India.

Sustainability, the core strength of Bangladesh RMG sector, is also the pivotal focus of Sézane as it claims to be a mission-driven company since 2020, having received B-Corp certification since 2021.