Invista, a leading integrated producer of fibres and polymers and owner of the Lycra brand, presented its 2017-18 global intimate apparel, swimwear and athleisure trends and fashion directions through a Lycra capsule collection.
Claire O’Neill, Intimate Apparel and Swimwear Marketing Segment Manager, Invista averred, “It is the versatility of the Invista fibre portfolio that enables and facilitates these dynamics by offering flexible and performing wardrobes to suit every woman. The addition of the Athleisure platform reflects an exciting opportunity for intimates and bodywear brands to expand their business.”
The first trend for intimate wear – ‘Optimised Self’, is about maintaining the body balance. Fabrics with improved performance and comfort are key to achieving great style including ability to shift sweat, using Coolmax technology, or compress muscles and optimise performance by using Lycra Power technology. New Cooling technology by Lycra brand aims to deliver superior comfort with moisture management while FreshFX technology by the brand is designed to provide freshness in wear through fibre innovation.
‘Flawless Me’ uses fabrics such as ‘Lycra Beauty Cooling’, offering sculptural shaping with comfort and long lasting freshness along with contouring qualities. The third trend, ‘Most Feminine Me’ provides freedom and comfort to any lace garment by using Xtra Fine technology that provides smooth-fitting fabrics and Easy Set technology that allows heat-sensitive fibres such as viscose and acetate to be used in garments.
The final trend, ‘The Rebel In Me’ gets its structure from Lycra’s shaping technology, and is also used in swimwear trend – ‘My Wild Side’. ‘Better Me’ uses ‘Lycra Black technology’ and aims to deliver durable chlorine resistance, excellent uniformity and virtual elimination of unwanted elastane grin-through. The last trend in swimwear, ‘Playful Self’ uses Lycra’s ‘LastingFIT technology’ along with ‘Black technology’.