Artistic Director of Ermenegildo Zegna Group, Alessandro Sartori, is creating a new fabric to intermingle craftsmanship with nanotechnology. The fashion brand is developing a new crease-resistant wool fibre intended to prevent felting so that the fabric can be machine-washable while retaining the wool’s natural hygroscopic features.
“The new fabric is set to be employed for a line-up of pieces including jogging pants and cycling shirts,” said Sartori during a conference at Istituto Marangoni in Milan.
The conference board boasted of fashion designer Ermanno Scervino, interior designer Fabio Novembre and former Marangoni students Maurizio Pecoraro and Sartori.
Various brands worldwide have been taking initiatives to make wool fabrics more sustainable and durable. During Men’s NYFW last winter, menswear brand Samuelsohn introduced ice-cashmere and ice-wool, two-weather and stain-resistant fabrics meant to combine both performance and luxury aspects of clothing.
The trend is slowly having a domino effect on the menswear industry, and brands are beginning to look for ways to make their luxury fabrics built for more intensity and resistance.