Designed in Spain and manufactured in Bangladesh, LoveGen is a fast-fashion brand which targets the youth of today who want to live on their own terms and invest in stylish clothing.
Its pieces are uniquely tailored to meet the tastes of an adventurous young generation interested in music and social networking who are defined as being fun, fast and fabulous!
LoveGen is all that and way more.
Inspired by high-street fashion trends, the brand is spearheaded by Bhavana Pandey, Nandita Mahtani, Dolly Sidhwani, Shyan Zubair, Manish Chauhan and Anurag Chauhan.
“We invested a lot in research and analysis. As a result, we excelled in three things: design, faster lead times and amazing prices. Our confidence in our strength was further solidified by the positive reception of our customers. Most of their bestsellers were coming from us,” Manish S Chauhan, Chairman of Noize Jeans and Co-founder of LoveGen Bangladesh told Apparel Resources (AR) in an exclusive interview. “This is when we realised that we should start our own brand as the market was already attracted to most of our products, and we should capitalise on that. And that is how LoveGen came to be,” he added.
The brand focuses on sustainability in designing and production is a key factor for them. LoveGen’s production facilities are centred around sustainability. Not only does this minimise the impact on the region’s environment, it also helps the brand improve its brand image and recognition.
Anurag S Chauhan, Managing Director of Noize Jeans and Co-founder of LoveGen Bangladesh, said, “We have our own brand called LoveGen. The vision we see for our brand in the future is based on what the youngsters of today are engaging in. They are moving to digital platforms which facilitate exposure to the entire world. They are well informed about what’s happening in the US, Europe and the rest of the world, and they want to experiment and try out new things, especially in fashion.”
LoveGen aims to give its consumers fashion that has a global appeal but at prices they can afford. “As we travel to different parts of the world, we see that there is a demand for this fashion at this price range. So, we are slowly trying to make the brand global.”
LoveGen is positioned as a fast-fashion brand that is constantly researching international fashion trends and developing new styles while making them affordable for its target market.
The brand is currently in discussion with partners in the Middle East, US and East European countries for expansion, and one can expect to see LoveGen’s presence in these regions very soon.
“At LoveGen, we are persistently working towards breaking the barriers to entry through an unconventional strategy that would challenge the status quo of fashion in Bangladesh,” Ghulam Sumdany Don, Managing Director of LoveGen Bangladesh, who leads the marketing and sales within the company, told AR. “Our plan is to make LoveGen the number one fast fashion brand in the country in the next 5 years,” he added.
LoveGen allows both young men and women to express themselves through clothes at every occasion.
It is also a denim driven brand, as jeans have always been an important part of everyone’s daily life.
The brand’s design studio is based out of Barcelona and it takes advantage of its modernity and reputation since the city is currently the centre of the fast fashion world.
Its increasing popularity as a fashion destination with design schools and fast fashion brands headquarters has recently helped the city to transform itself into a style Mecca.
LoveGen Bangladesh aims to bring great quality high street fashion to your screens and stores at affordable prices.
