Enthusiasm when rounded off with knowledge and practicality is indeed a winning combination, and when the ingredients are in one person the results are for all to see. Boosted by the recent licensee arrangement with Braiform, Punit is very confident for wider market penetration even for the packaging business. “Garments transit from India as hanger packs and flat packs and in both scenarios packaging plays as protective element for the garments before it reaches the shelves. We extend our horizon of packaging on retail shelves with range of High Clarity Films, Zip-Locks Closures and Laminated Packaging that are used by retailers like M&S, George, Calvin Klein, Hanes and many other global brands.”
Punit believes that one of the biggest edges that the company enjoys is the fact that they are constantly innovating and whenever they meet a client it is with a new idea. “The client usually does not end up picking up a new concept, but it gets registered in his mind and they not only recall when required, but they also look up to the company as an upfront innovator who has solutions,” says Punit. Supporting R&D for the packaging division are huge global companies like B.A.S.F, Dow, DuPont and Reliance Industries which supply the basic raw material for the various products that the company manufactures. “Though R&D is owner-driven, these multi-nationals contribute significantly to the process with technical knowhow, which makes it possible to convert ideas into feasible products,” shares Punit, for whom constant innovation is the biggest challenge and also the only counter to competition.
“We are not catering to all the segments within garments, but we have a firm hold on our line of products and consumers,” says Punit. Company operates 80 per cent production to export market and 20 per cent locally – which is still very conventional in its packaging concepts. Trimurti is working towards changing these packaging concepts for Indian Retailers. Capturing a market share of around 17 per cent in the huge garment packaging segment, company strongly believes in innovation as the core of its growth strategy, the company works closely on innovating in 3 areas – basic raw materials, printing options and bag making possibilities.
Within raw materials/base film the innovations include:
High clarity films that could replace PVC, manufactured on a Multilayered Water-Quench Line that is one of its only kinds in India. The versatility in layers allows the film to have high gloss on the outside and maintain higher seal strength inside. Widely used for applications of men’s/ladies/children essentials, pyjamas/nightwears, two/three/multi-pack products.
Lamination films, we manufacture high definition/multi-colour reverse printed & laminated substrates – polyesters, polypropylenes and polyethylenes. These layers are bonded to give designs a glossy finish making the substrate stand out in retail space. The bags are used for premium wears showcasing the true brand value. Available with re-enforcements and hooks for hanging possibilities.
Matt Finish films that provide a soft finish to the packaging while consumers wish to hold this again for its feel. A multi-coloured design would appear rich, making the pouch stand-out in the crowd. Feels like paper but is polymer-engineering.
Capturing a market share of around 17 per cent in the huge garment packaging segment, Trimurti strongly believes in innovation as the core of its growth strategy, the company works closely on innovating in 3 areas – basic raw materials, printing options and bag making possibilities.
Packaging is the strongest form of communication between consumers and the product, and colours add flavour to the protective packaging designed. “Our latest innovation concept is drawn towards making the pack glitter in retail lights. A pinch of transparent gold and silver is designed in a way that the pack glitters when light is thrown at an angle,” informs Punit.
Knowledge in bag-making spans over 3 decades for Trimurti and they are proud to bring in novelty in this area. Among the most innovative is PE bags with pocket, a concept that allows retailers to add in-lay cards communicating design information of the product. Pockets and Partitions that were widely used in PVC bags are now available on PE/PPE bags with comparative price points. Winged zipper’s offer a smart look to the bag giving consumers a re-closable option on the product packed. These bags are often reused by consumers.
Perforated hanger cut-bags are the highlights of the new collection at Trimurti and have fast caught up for transit packaging making job at the receiving end in the warehouse much easier to shelf and display. “Our conversation with a well-established retailer suggests that this solution has helped to save 12 per cent labour costs since turnaround time was quicker,” shares Punit.
Going Green
‘Saving The Planet’ is our responsibility and our customers are driving this which has led to urgent demand for Recyclable and Biodegradable packaging solutions. We offer this in our portfolio to the leading brands around the globe,” adds Punit. He and his team are working hard to replace PVC with more sustainable options wherever possible. Solutions like Slider Zipper on PPE bags are becoming more acceptable over PVC for light weight garments. Paper packaging is also a new area where Trimurti has put its front foot forward. In-lay cards, collation packs, socks packaging, water-fall packs with hangers, PP boxes are now part of the packaging portfolio that the company offers.
With a production capacity of 1200 tonnes per month, the garment segment for Trimurti accounts for about 300 tonnes per month, while the rest is for other categories including food packaging. The packaging for food is a dynamic science and involves engineering polymers to protect and pack for maintaining desired shelf life. A strong presence in FMCG markets allows Trimurti to draw packaging concepts from other industries; making it a single differentiator in packaging prevalent in garment packaging.
An achievement that Trimurti is really proud of is their colour management wherein they have been successful in standardizing colour not based on pantone, but lab values with delta e-reading of less than 2. “With approval processes going digital it is very important that everyone in the supply chain is communicating colour in the same way. Realizing the criticality, we achieved this feat in 2011 and though globally acceptable levels are of less than 3, we have bettered that benchmark,” avers Punit. Indeed the company is moving in the right direction and Punit describes his role as that of a ‘strategist’ to think ahead while a competent team of professionals to support implementation and market efforts. For any successful venture right guidance is important and this to him comes from the founders of Trimurti – Mahesh Chandan and Naresh Chandan who have been instrumental in training Punit for taking forward Trimurti Group to greater heights.
Moving forward, the trust for the company will be on a holistic approach to growth with focus on hangers for exports and domestic market, bags for primary and secondary packaging, special packaging options for socks, sustainable corrugated boxes, and finally expanding into newer product areas, while building upon the garment and food segment. “We were happy with the space that we are in, working with like-minded buyers, however, the new structural alliance with Braiform will open doors for our customers to see us as a one-stop solution house. R&D focus and manufacturing strength that we have, which is very state-of-the-art is also one of our USPs,” concludes Punit with conviction.
