Italy-based denim manufacturer Candiani Denim has opened its new design centre in Los Angeles, USA, as the city accounts for more than 30 per cent of the company’s business.
The design centre focuses on research and development of denim labels in the American market, allowing Candiani to experiment with different washes, techniques, and methods for denim manufacturing and design to provide its buyers products with fresh innovations. Alberto Candiani, Global Manager of the company informed Apparel News that in LA, people are concerned about not looking like each other… And with the opening of this design centre, they will get to see different techniques and ways to make their denim ‘unique’. “We keep exclusivity for the customer, but we share all this laundry knowledge with the customer and their production partners,” he added.
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The centre houses a laundry and a development area. The laundry will consume less water than any standard dry cleaner in LA, marking continuation of Candiani’s walk on the sustainability route. Established in 1938, more than 20 per cent of the total cotton consumption of the company is sourced from Better Cotton Initiative, which further shows Candiani’s commitment to sustainability.
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