The Woolmark Company’s newly launched e-commerce website called Merino Shop is the latest to embrace the concept of telling the story behind a product. “Merino.com is our primary channel for educating consumers on the benefits of Merino wool through highly engaging content,” averred Rob Langtry, Chief Strategy and Marketing Officer, Woolmark Company. Merino Shop will enable the consumers to link the products bought by them back to the story behind it, adding integrity and authenticity to their purchased goods.
