Many stores and brands have expanded their business in Uttara, a planned suburb of Dhaka city, as a result of the consumer market’s consistent rise over time.
In addition, there is a great deal of room for market expansion given the growing population and rising levels of life in Uttara.
In light of the surrounding area and the easy access to all utilities, including power and water, as well as facilities for shopping, healthcare, and education, the neighbourhood is currently regarded as an affluent area inside a city.
For example, the rising standard of living in such upscale neighbourhoods is driving the demand for various amenities required for a higher quality of life.
According to Syed Redwanur Rahman, assistant general manager for marketing at BRAC-Aarong, “We meticulously analysed consumer demand and market potential before deciding to establish an outlet in Uttara.”
“Uttara, with its burgeoning population and thriving economic activity, presented a lucrative opportunity for Aarong to extend its reach and cater to a diverse clientele,” he stated.
Numerous enterprises are relocating from the southern to the northern regions of Dhaka city due to Uttara’s close proximity to the airport.
Uttara is home to at least 800 buying houses and the headquarters of the Bangladesh Garment Manufacturers and Exporters Association, the biggest group in the export industry.
The BGMEA president, SM Mannan, expressed satisfaction with the way Uttara’s planned development was carried out.
Many apparel factories are located in Ashulia, Gazipur, and Tongi, which are easily accessible from Uttara. As a result, many enterprises establish offices and liaison offices in Uttara.
This is because it allows foreign buyers to quickly and conveniently visit factories, he added.
Given that shift, many garment owners, owners of different companies, merchandisers, and staff have moved with their families to Uttara from other parts of the capital, he further said.
