To crack the difficult US market, fashion retailer Primark is to plough £ 200 million, though Tesco, Marks & Spencer and Sainsbury’s have failed in the same market. The company is in talks to open outlets in shopping malls in New York and New Jersey and a high profile store in central Boston at the end of next year. Be it M&S, WH Smith, Sainsbury’s and Tesco, US has been a country too far for most UK retailers while fashion chains Topshop and Ted Baker have found an audience with US shoppers. Excluding the effect of currency moves, Primark chalked up annual sales growth of 17 per cent with underlying sales 4.5 per cent ahead. It had observed very good sales in the spring as the warm weather put shoppers in the mood to buy its kimono tops, jumpsuits and platform sandals.
