The Pokémon Company International is launching a major collaboration with quality French children’s fashion brand La Compagnie des Petits, which will see a dedicated fashion collection for girls and boys unveiled across all stores in France, Belgium, and Luxembourg in May 2017.
The summer collection will feature over 20 different products for both boys and girls, inclusive of T-shirts, sweatshirts, bottoms, shorts, cardigans, hoodies, pyjamas and accessories.
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“We are delighted to be teaming up with La Compagnie des Petits for this major collaboration which will cement Pokémon’s fashion profile in France and the surrounding countries,” said Mathieu Galante, Senior Market Development Manager Europe for The Pokémon Company International.
The collaboration comes following the record-breaking success of the Pokémon franchise last year.
“Pokémon’s apparel ranges are flourishing across Europe at the moment, and this collaboration follows hot on the heels of highly successful partnerships with Zara and Undiz,” he added.
The new line will be promoted in stores beginning May 2nd and will launch on May 12th.
