Just when we were about to file away the lead colour of 2016, the Millennial Pink; NIKE pulled the trigger and made us re-evaluate our choices! The international activewear giant has released a collection inclusive of on-trend sportswear and accessories for women in a colour palette of millennial pink and rose gold hues balanced out by grey and black accents.
Dubbed as the ‘Chrome Blush Collection’, the latest fashion collection features 23 pieces of sweatshirts, sports bras, leggings, shorts, shoes and other sports luxe essentials. The line also remodels a few of NIKE’s popular trainer models in sync with the new neutral-based colour schemes.
Prices of the collection start from US $ 25 for their training shorts and go up to US $ 160 for NIKE Air Max 90 sneaker, which incorporates the brand’s signature Flyknit technology.
Released recently, the tagline for the latest collection reads, “Where strength meets style”. It was heavily promoted via social media with a series of adverts that star a mix of international athletes such as Olympic swimmer Kapas Boglarka, yoga instructor Klara Pokorna, and dancer and choreographer Jana Vrána.
Despite the advent of the ‘GREENERY’ palette for 2017, the much-hyped millennial pink-cum-rose gold combination continues to enjoy a faithful audience, recently showing up at Rihanna’s Fenty x Puma collection, Glossier’s marketing and packaging design and more.
The Chrome Blush collection is available for purchase at NIKE stores and on the brand’s website.