Fabletics, a sportswear and accessories retailer, has unveiled its maiden beachwear collection. The assortment will feature swimwear, dresses and cover-ups, with a focus on ‘easy-to-wear’ pieces, including maxi dresses, tunics and rompers – designed to suit different body types, style performance, and activities.
Besides this, the swimwear collection from Fabletics will adorn nautical stripes and tropical prints made from post-consumer recycled materials, and UV-protectant fabrics for an added layer of defence against sun exposure.
“Fabletics was built on performance. Our customers love our compression and lifestyle fabrics, and they’ve been asking us to expand our offerings – requesting dresses, in particular. We’ve taken our core fabrics and innovated the use of these performance and lifestyle fabrics to create our dresses and swimwear, offering women a new way to wear Fabletics everywhere,” explained Shaun Kearney, Vice President – Design, Fabletics.
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Earlier this month, the retailer widened it horizons by introducing menswear collection to its offering. It also announced the opening of a new brick-and-mortar store is the US.