KappAhl Group has chosen Maria Segergren to be the new Vice-President-Assortment & Design and member of the group’s executive management from September 2016.
Besides her experience in extensive experience from product line development, Segergren has most recently been involved as the assortment or purchasing manager at &Other Stories.
“Her mission is to create clear and attractive fashion for the brand’s customer… I look forward to her becoming a part of this,” said CEO Danny Feltmann.
From September, Segergren will be in charge of KappAhl’s design and range. Maria is a trained textile economist from Borås University. She has extensive experience in product line development with the H&M Group.
“I look forward to contributing in the process of developing an inspiring, clear and sustainable assortment for KappAhl’s customers. Creating fashion that lasts over time, that also addresses many people, is something I’m really passionate about,” said Maria Segergren.
