JCPenney Inc., one of the largest apparel and home furnishing retailers in the US, has launched Frank + Lulu, a whimsical new brand of bedding and decor for the kids.
The kids brand is currently available at jcpenney.com only. Frank + Lulu will makes their offline retail debut in over 200 stores beginning Sept. 1. There are further plans to introduce additional collections at more stores this fall. These products will cost from $39 for a twin sheet set to $99 for a full-size comforter set.
The retailer has chosen a mix of bright colours and fun prints for the new brand to capture the customers’ attention. The new collection will offer a wide variety to the customers to help them in creating a playful and vibrant design aesthetic for their kid’s room.
The range of products offered by JCPenny include bedding and sheets to decorative pillows and rugs.
“Children’s bedrooms should be full of imagination and a place where kids can laugh, play, grow and discover. The colourful, inspiring collections from Frank + Lulu give kids the bedroom of their dreams at a price that parents can afford,” said Tony Hurst, a senior official of JCPenney in a statement issued by the company.
JCPenney’s addition of Frank + Lulu to its portfolio will help the retailer target the young mothers who search the Internet for fresh ideas and style suggestions for remodelling or prepping their child’s room.
A dedicated environment decorated with funky décor and accessories will be created for the new brand within the JCPenney home department.