Chanel, the French luxury goods maker, has created a silk production unit by investing in high-end specialists.
The company acquired four long-standing silk-producing companies, located in the Loire region, to strengthen its supply chain. Out of these four companies (whose names are yet to be disclosed by Chanel), three of them carry the Government-sponsored label ‘Entreprise du Patrimoine Vivant’, reserved for companies that deliver traditional and high-end artisan work.
Bruno Pavlovsky, President of Chanel Fashion said in a statement, “Through these investments, Chanel is reaffirming its commitment to the long-term sustainability of a high-quality segment and to ensuring the longevity of the silk weaving industry in France and boost their productivity capacity.”
Also Read – LVMH sells Donna Karan to G-III Apparel
Apart from these deals, Chanel has also acquired specialists such as feather providers, milliners and boot-makers and made significant investments in cashmere production and leather goods manufacturing over the years. Last week only, the company took a majority stake in the family-run Richard Tannery, a provider of lambskins for the brand’s small leather goods. Prior to that in April, the company bought a minority stake in 129-year-old tulle and lace supplier Sophie Hallette near Calais, France’s lace capital.
