Chennai based Celebrity Fashions Ltd. has invested in implementing “Lean” manufacturing practices. This has been done not only on the manufacturing floor, but also with the servicing teams from the corporate office so that all through the supply chain, there is an effective process flow, eliminating waste and thereby increasing better yield and productivity. Elaborating on the subject John Dulipkumar, V-P, Merchandising says, “We have looked into the future and updated technology and systems for higher productivity, which are a must today to stay competitive.”
The company has also invested in some cutting edge garment process technology to offer great washes and finishes on the products. “Celebrity is constantly attempting to distinguish itself by trying to beat some of these odds by employing professional consulting and product innovations so that we keep looking for that cutting edge advantage,” adds John.
The company is continuing to invest into supports that help yield better efficiency and productivity. “We are looking to diversify the product offering, foray into markets that are off the beaten path and thus distribute the risk and importantly reinforce the strength of the partnerships we have built over many years,” concludes John.
