Avery Dennison Office Products Company is introducing its new Stretchable Fabric Transfers featuring a softer feel than iron-ons. These transfers, which include Avery’s Softstretch(TM) formula, enable images to stretch with the fabric. They also provide a softer feel than iron-on transfers that are presently available in the market. The product is designed to work with white stretchable synthetic or synthetic blend fabrics including cotton/poly blends and 100% polyester fabrics. These transfers are designed to work with ink jet printers and will be available in stores nationwide in April 2008 in packs of five 8.5”x11” sheets.
The new Stretchable Fabric Transfers, being launched at the Craft and Hobby Association’s Winter Show in Anaheim, CA, are the latest transfer release from Avery, following last years successful launch of improved transfers for cotton fabrics with a new patent protected Color Shield(TM) formula that allows creations to last over many washings.
“With our new Softstretch(TM) formula, consumers will be able to create their own fashion forward designs and then easily apply the iron-on transfers to synthetic fabrics,” said Terese White, Senior Product Manager with Avery Dennison. “It’s an ideal choice for creating customized sports apparel and fashion wear including tailored tees, tank tops, sweatshirts, bags and other accessories.”