In order to bring in an interesting and exciting range of club branded products, Manchester United has teamed up with Columbia, which is the flagship brand of NASDAQ-listed Columbia Sportswear Company.
The company, which has been creating innovative outdoor products since 1938, will design and create some excellent dual-branded outerwear for Manchester United’s outdoor sports like hiking, climbing, mountaineering, as well as water and snow activities.
Columbia is the first official outdoor clothing partner of Manchester United.
Commenting on the recent association with Columbia, Richard Arnold, group managing director, Manchester United group said, “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products. Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Columbia, which is available in over 100 countries, enjoys an international reach that matches the Club’s.”
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He further added, “We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel. No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences.”
Founded by Paul Lamfrom, the company is headquartered in Cedar Mill, Oregon and produces footwear, headgear, camping equipment, skiwear, and outerwear accessories.
Joe Boyle, Senior Vice President, Columbia Merchandising and Design said, “We are excited by the opportunity to unite the pinnacle franchise in sports with the global leader in the outdoor industry. Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will unveil its range in autumn this year.
