Its new beginning for Seidensticker, the German shirt maker, opens its first store in Dubai. As Gerd Oliver Seidensticker, Managing partner of the Seidensticker Group says that the expansion in Dubai was planned for quite some time; its partnership with local partner, Arabian Gulf is very important and will be beneficial. “We see good potential for further and sustained expansion,” he said. It has also franchised stores with North African and Arabian partners. Seidensticker already has 47 stores and it wants to strengthen the international presence of its brand and has been since mid-July represented in Dubai by a franchised store. The range includes products from the core brand of the house, as well as a selection of the premium brand Jacques Britt.