DRYV®, the patented textile technology designed for sweat management, has announced the fourth licensee of its technology – Atlanta-based Kill Cliff, a sports nutrition company which is expanding its brand into performance athletic apparel.
Kill Cliff has debuted with a compression sleeve powered by DRYV Technology to assist athletes in quickly wiping and absorbing perspiration on hands and face. “This technology is key for anyone who sweats, works hard and doesn’t give up. Our motto is ‘Kill the Quit,’ and DRYV helps us support that mentality,” said Chris Irwin, President, Kill Cliff.
The collaboration between the companies marks a first for DRYV Technology in the athletic wear market. Also, with this technology, performance in Kill Cliff’s gear will no longer be inhibited by sweat, allowing athletes to push harder. The performance compression sleeve will make its debut on company’s digital platform in this month.
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“Anyone who has ever chalked up before picking up a barbell or had sweat drip into their eyes in a hot gym will understand why a towel built into their gear will be of use. With select Kill Cliff apparel styles now ‘powered by DRYV Technology,’ we can help provide athletes with an innovative performance benefit engineered specifically for their needs,” said Michael Luscher, Founder and CEO, DRYV Technology.
It may be noted that DRYV Technology has already been integrated into the basketball and eSports worlds, with licensee POINT 3, a basketball apparel brand, and KontrolFreek, a developer of innovative Performance Gaming GearTM.