ColorDigital GmbH, the company behind DMIx, has announced a significant partnership with Archroma, a leading supplier of specialty chemicals with an emphasis on environmentally friendly solutions. Through this partnership, the DMIx ecosystem will have access to one of the largest libraries of designed colour standards, which represents a major advancement in improving colour management procedures for both physical and digital product creation (DPC).
All 5,760 colour references in the Color Atlas by Archroma® will be integrated into ColorDigital’s DMIx interactive collaboration platform, enabling brands to embrace almost unlimited colour creativity with an assurance of colour precision. The DMIx solution, which is based on digital twin technology, guarantees that colour selections are in line with design, sourcing, and production, cutting down on sample expenses and collection development time while also enhancing colour accuracy and final product quality. To put it succinctly, DMIx represents a major advancement in colour management procedures for physical production as well as digital product creation (DPC).
“Archroma takes a ‘Planet Conscious’ approach to colour. Like DMIx, we want to empower designers to make sustainable choices from colour inspiration to execution. That’s why we build achievability criteria into our colours standards, considering eco-compliance, fastness performance, colour consistency and resource efficiency, and why we offer global technical support,” Chris Hipps, Global Head of Archroma Color Management, said.
Gerd Willschütz, COO and Co-Founder of ColorDigital, said, “Strategic colour management can transform textile and fashion businesses and drive commercial success. We are delighted to collaborate with Archroma to help make colour development and production more creative, efficient and accurate, and more environmentally responsible too.”
