Before coronavirus hit the world, businesses and people alike were recognising the effects they were having on the environment, making necessary changes for a more sustainable future. The fashion industry produces 13 million tons of textile waste each year, making it one of the most polluting industries in the world. So, heritage brand GANT decided to put in some extra measures for a more sustainable fashion future.
With a new global initiative, GANT has created its 7 Rules to inspire and invite consumers to take joint responsibility to extend the life of their clothes. Since 1949, GANT has designed timeless pieces made to last, made from 89 per cent natural materials and inspired by classics that never go out of style. To take things to the next level, nearly 80 per cent of the collections will be sustainably sourced and labeled in 2020, from GANT polos and chinos to their staple shirts.
As a way to further educate consumers about garment care and how to look after their pieces, GANT’s 7 Rules include Rent, Reuse, Refresh, Remake, Repair, Regive, and Recycle. Taking their own slant on circular fashion, GANT is inviting people to learn how to give their clothes a longer life as well as using more sustainably sourced materials to increase the speed of transformation that our industry needs.
GANT says it’s complicated, but not impossible. Heading into 2020, GANT has established the following sustainability goals:
2022 – GANT’s cotton will be 100 per cent sustainably sourced
2025 – GANT will reduce its water use in manufacturing by 50 per cent
2025 – GANT’s key materials will be 100 per cent sustainably sourced
2030 – GANT will reduce its climate footprint by 30 per cent throughout all operations
In order to make the fashion industry more sustainable, GANT has also joined partnerships with the following companies and organisations:
Waterkeeper Alliance, United Nations Global Compact, RISE Chemical Research Institute, Textile Exchange, The Fashion Pact, Sustainable Apparel Coalition, Better Cotton Initiative, Fashion Industry, Charter For Climate Action and Business Social.