In order to lower the environmental impact of its production supply chain, outdoor clothing and equipment manufacturer, Berghaus has launched Made Kind, a label to identify that the performance gear it makes, is kinder to the planet. The Made Kind product tag has to meet at least one of the three Berghaus criteria: be made out of a bluesign approved fabric; be made using its Colourkind colouring process or be made using recycled materials. Continuously, the retailer is making significant progress in its ongoing programme to eliminate harmful substances from the brand’s supply chain, and S/S 2016 marks the launch of Made Kind fabrics and technologies.
Particularly focusing on reducing fresh water use in product manufacturing, Berghaus recognises the pressure that is being put on these limited resources by growing populations and industrialisation. “These fabrics and technologies combine high performance with low environmental impact, whether through more eco-friendly materials or improved processes,” revealed the retailer in a press release. Berghaus informed that it is aiming for 70 per cent of its products to contain a bluesign approved fabric by S/S 2016.