Sports brand Adidas has joined the Greenpeace’s Detox campaign and has announced a new roadmap towards the elimination of hazardous chemicals from its products and supply chain. According to the roadmap, the official FIFA World Cup Sponsor will eliminate per- and polyfluorinated chemicals (PFCs) and setup key milestones to achieve greater supply chain transparency. “This announcement represents a major step towards the toxic-free future we need. This credible approach with achievable milestones shows Adidas is back onside with Detox,” says Manfred Santen, Detox Campaigner at Greenpeace Germany.
Through this campaign Adidas will ensure 99 per cent of all its products are PFC-free by 2017, leading to full elimination by 2020.In line with the ‘Right-to-Know’ of local communities and the brand’s customers, Adidas will publish discharge data from 99 per cent of its Chinese suppliers by the end of 2014 and 80 per cent globally by mid-2016.