Kathy Ireland’s international soft furnishing brand kiWW is increasing its footprint in the luxury retail market with the up-and-coming launch of the ‘Kathleen Marie New York’ brand at up-scale luxury retailers Neiman Marcus and Horchow. The announcement of the launch was made at the ongoing trade show, Licensing Expo in Las Vegas, USA.
The KMNY brand has a long standing partnership with leading floor covering manufacturer, Nourison, which enables them in creating inimitable artistic prints reinterpreted as rug designs for interior spaces. “Our product bears my birth name, however, it is not about me. It is a celebration of a millennial woman of fashion, her world travels and experiences in the global design industry. We are very grateful to Nourison, Neiman Marcus and Horchow for bringing our brand DNA and design aesthetics to this customer. Each item is designed with passion, individuality and beauty,” said Kathy. The range retails in a price bracket of US $ 3,000-6,700.
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Nourison oversees the end-to-end merchandise development process and produces over 85 per cent of their products from sustainable, natural fibres – Alex Peykar, Principal of Nourison celebrated their agreement with KMNY saying, “It is extremely rewarding to collaborate with Kathy and her creative team at kiWW on the Kathleen Marie New York floor covering collection. Kathy and kiWW’s unique ability to identify and understand their customers’ needs, is unmatched. We are excited to be a part of Kathleen Marie’s vision for the discriminating consumer and designing floor art that deserves the brand.”