Invista’s Cordura brand is launching its latest innovation Cordura Denim Infinity fabrics featuring Lenzing Tencel fibre technology as part of its ‘performance’ denim collection – Authentic Alchemie. The Cordura Denim Infinity fabrics were developed with the intention of integrating the “best of both worlds” – softness with strength, fashion and function, durability with definition; along with the inclusion of Tencel fibre to bring additional comfort, strength and sustainability benefits to the collection.
For this new ‘Authentic Alchemie’ collection, Cordura and Tencel collaborated with Artistic Milliners, a leading Pakistan-based denim fabric and apparel manufacturer. “By using Cordura fibre technologies combined with Tencel fibres, we build products to be comfortable and last. We are designing for durability, creating jeans that feel great and can be used in many situations and conditions from office to street, to outdoor… one jean created for a lifetime,” said Omer Ahmed, Director – Fabric Division, Artistic Milliners.
“As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. Cordura brand brings the long-lasting durability and strength, and we enhance it with comfort, softness and fashion,” explains Tricia Carey, Director of Global Business Development at Lenzing Fibres.