Bangladesh has tremendous untapped potential in production of lingerie items, the premium value-added innerwear product, according to manufacturers in the business.
According to industry insiders, lingerie currently rakes in well over US $700 million annually as against what was well below US $100 million five years ago. According to latest data from the Export Promotion Bureau, women’s or girls’ panties and similar articles, knitted or crocheted, fetched over US $676 million from July-May 2018.
“To be honest, Bangladesh is still not doing much to produce the premium segment of lingerie items,” M Ghulam Faruq, Chairman of SQ Birichina, a brand that produces quality innerwear for premium brands like Marks & Spencer, tells Apparel Resources.
According to him, lingerie is a complicated product that needs a sophisticated design which requires right fabric and tailoring to yield a good fit as well as highest level of satisfaction. “You see, producing lingerie is a very sophisticated job. That is why there are not many companies producing it,” he said.
He added that lingerie is an item that is driven by constantly changing of taste, keeping fashion at the core. “You need continuous innovation in fabric design and product design to stay competitive in the lingerie market. It is a difficult business,” he concluded.
However, his optimism with Bangladesh lies in the prospects of cheap products, catered with quality and reliability. He believes, Bangladesh holds big untapped potential in exploring the world of lingerie items which has high export value.