Net-a-Porter is collaborating with Yoox; this was announced in a statement by owner Richemont – putting an end to months of fevered speculation which suggested several outcomes for the British e-tailer, including being bought out by Amazon and heading for an IPO. The Yoox link-up was first rumoured almost two years ago. It won’t be the end of Net-a-Porter founder Natalie Massenet’s time with the company; she has agreed to stay on as Executive Chairman of the new company – set to be known as Yoox Net-a-Porter Group.