New Delhi, India has become home to the first flagship store of ‘Not So Serious’, a label by designer Pallavi Mohan. The brand is a premiere name in the Indian fashion fraternity.
Currently, the fashion brand retails from leading stores in US, UK, Mumbai, Kolkata, Hyderabad, Bangalore, Goa and Jaipur in India. The store also has its presence online at Anthropologie.com, PerniasPopupShop.com, Exclusively.com and DateTheRamp.com.
The Not So Serious label was launched by Pallavi Mohan in 2007. The brand specializes in collections that merge Western sensibilities with an Indian ethos. It aims to break the mould and create an individual style that screams simplicity and sophistication.
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‘Not So Serious’ made its debut at the Autumn/Winter 09 Wills Style India Fashion Week in New Delhi and has since been featured in a number of renowned publication