Thanks to the breakout of coronavirus pandemic, e-commerce in Bangladesh witnessed a massive growth lately.
According to media reports, in the 8 months or so of this year, the size of e-commerce sector in Bangladesh grew to Taka 16,616 crore compared to the market size of Taka 13,184 crore in 2019.
The outbreak of the pandemic has reportedly changed consumers’ habit and lifestyle thereby creating new growth opportunities for the online players.
However, this growth has remained restricted to essential commodities, groceries and hygiene products mostly with those catering to fashion taking a hit, claimed reports citing industry insiders.
Firms related to commodities and grocery items witnessed a significant growth, but e-commerce businesses related to fashion or electronic products faced decline in business, reportedly stated General Secretary of E-commerce Association Bangladesh (E-CAB), Abdul Wahed Tomal.
Meanwhile speaking to the media, E-CAB Vice-President, Shahab Uddin, said ‘due to COVID-19 consumers’ awareness and understanding of the benefits of online shopping have built up so much which we couldn’t do in the last 5 years.’