Amazon Fashion Europe has entered into a fashion collaboration with Nicopanda, a fashion and lifestyle brand, for a limited edition ‘unisex’ streetwear capsule range.
The collection will be up for purchase from September 16 onwards, following Nicopanda’s Spring/Summer 2018 showcase at London Fashion Week, to be held at Amazon’s European Fashion Photography Studio in Hoxton.
The capsule will include streetwear pieces which can be worn interchangeably by both men and women. It will include 6 pieces – a bomber jacket, a hoodie, a long sleeve T-shirt, a scarf, a pair of leggings and a clutch bag.
Each piece of the collection will feature signature Nicopanda graphic motifs and a bold colour palette comprising shades of navy blues, reds and pinks.
The collection embodies an international street-culture aesthetic which is in sync with Nicopanda’s long standing design ideology.
“Nicopanda’s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. The label will be showcasing our exclusive collection in the heart of East London’s cultural quarter at our European Photography Studio during London Fashion Week this September,” said Susan Saideman, Vice President, Amazon Fashion Europe.
The capsule will be priced between £ 50 for a pair of leggings and £ 200 for a bomber jacket. It will be available for purchase across five of Amazon’s fashion stores in Europe besides dropping on the Amazon Prime Now app in London as well as on the amazon.co.uk website.